Since graduating with a Physiology degree, Lucinda has spent her career working with food. After training at Leiths School of Food and Wine and the Michelin-starred Bibendum Restaurant, she ran a successful catering company before returning to Leiths to teach. There, she co-authored the award winning Leiths Techniques Bible, focusing on the functionality of mainstream ingredients and cooking techniques.
After her sons were diagnosed with a severe dairy allergy and gluten intolerance, she published How to Cook for Food Allergies, demonstrating how to successfully substitute mainstream ingredients with allergy free ingredients in home cooking. The hardest recipe to perfect was gluten free bread but Lucinda was determined to crack it for her gluten intolerant son and for people who wanted to eat normally and conveniently, like him.
In 2009, Lucinda founded Genius Foods, launching the first soft, fresh gluten free bread across the UK. Since launch, Genius remains the UK’s leading gluten free bakery brand, selling its innovative products globally. Lucinda sits on the Genius Board and continues to pioneer mainstream, tasty gluten free products.
She is committed to supporting and encouraging the next generation of entrepreneurs and innovators, regularly speaking at schools, university and industry events.
Appointed as Royal Society Entrepreneur in Residence at Edinburgh University in 2018, Lucinda encourages entrepreneurial thinking at the School of Physics and Astronomy and champions industry and academic collaboration, to stimulate pioneering and scale up activity in businesses and universities.
She is also an NED Board Director of The Scale Up Institute and Scotland Food and Drink, and a Board Trustee of the Society of Chemical Industry. Lucinda was also elected as a Fellow of the Royal Society of Edinburgh in 2017.
In 2012 Lucinda won the EY Entrepreneur Of the Year UK Emerging category. In 2018 Lucinda was nominated as one of the Maserati Top 100 Innovators and was named in the top 100 Women to Watch, in the annual Cranfield University Female FTSE Board report.
Lucinda lives in Edinburgh with her husband and three sons.